Before you do anything at all, you need to create a strategy that will help to make your blog successful.
Spending time planning will keep you from wasting time and money on a blog and topic that does not have a following. You need to ask yourself the following questions:
- What is your blog’s primary niche?
- What is your blog’s purpose? How will you make money from your blog? (Advertising, Marketing, Products)
- How many competitors are in your market?
- What will make your site stand out from the crowd?
- How will you generate traffic for your site?
- How much money do you expect your site to generate?
This is the stage where you select your niche and start doing your research. You need to do topic planning, keyword research, and market strategizing.
2. Select A Great Domain Name
The next step in the website creation process is to select a domain name. Domain names are very cheap and can be purchased for $9.99 or less. Selecting a name may sound easy, but you may find that it takes hours to find a name that you like and one that is available. It is important to put plenty of time into the thought process for your domain name because you cannot change it later. If you pick a poor domain name then you are stuck with it.
When I launched my first website, I spent a few hours writing different names down on paper until I had a list of about eight or nine that I liked. I then narrowed that list down to my top three. I finally settled on Buy Like Buffett because I found the name to be catchy and it summed up the focus of my entire blog. I figured that I could pattern all of my marketing efforts around the site later on.
It is normally best if you can get an exact match domain name if possible. Exact match domains are great for helping your site to rank easier for specific keywords and are useful if they sum up your blog’s focus. If an exact match domain is not available for your site, don’t worry about it. You can still get your site to rank highly in the search engines. In future posts, I will talk more about how to do SEO for your own website.